Celebrities are a strong draw on Broadway, and the latest revival of “How To Succeed In Business Without Really Trying” is in no short supply of star power. It has recently been announced that Nick Jonas will replace Daniel Radcliffe in the lead role of the award-winning comedy that has played on stages across the nation since its debut in 1962.
“How to Succeed” centers on the strategic career moves of J. Pierrepont Finch, a window cleaner in New York City who follows the instructions presented in his copy of “How To Succeed In Business Without Really Trying” to achieve career advancement and recognition.
For the skeptics who may conclude that Jonas’ casting is nothing more than an attempt to cash in on his global boy band laurels, it is worth mentioning that the youngest Jonas sibling has performed in multiple Broadway and West End productions for the past ten years. Following his stage debut in 2000, Jonas has appeared in “Beauty and the Beast,” “Les Miserables,” “The Sound of Music” and “Hairspray.”
Daniel Radcliffe will continue in the play until his final performance on January 1st, 2012. Darren Criss, a “Glee” regular and the ambitious mind behind “A Very Potter Musical,” will take over until Nick’s debut on January 24th. Jonas will continue on with the production’s eight weekly shows until his final performance on July 1st.
The latest iteration of “How to Succeed” has been a hit with audience members and critics alike, reporting consistently strong weekly ticket sales and receiving 8 nominations at the 2011 Tony Awards.