A slew of Broadway shows including “Annie,” “Wicked” and “The Lion King” will offer free tickets to kids under 18 during the week of February 25-March 3, 2013.
Kids ages 6-18 will be allowed into these shows with a full-paying adult as part of The Broadway League’s Kids Night on Broadway (KNOB). Other shows that have thus far announced they will participate in the program include “Ann,” “Avenue Q,” “Cinderella,” “Chicago,” “Forever Dusty,” “The Gazillion Bubble Show,” “Hands of a Hardbody,” “Jersey Boys,” “Mamma Mia!” “Mary Poppins,” “The Mystery of Edwin Drood,” “Nice Work if You Can Get It,” “Newsies,” “Once,” “The Phantom of the Opera,” “Rock of Ages,” “Spider-Man: Turn Off the Dark” and “Stomp.”
“On Kids’ Night on Broadway, kids age 6-18 get to see a participating Broadway show for free when accompanied by a full-paying adult,” explains the official website for the program. “In NYC, KNOB participants can experience the behind the scenes magic of Broadway at a free fan festival. Plus, kids eat for less thanks to special family discounts at Times Square area restaurants, and there are great parking deals.”
Here’s how the website describes the history of the program:
Kids’ Night on Broadway is a program of The Broadway League, the national trade association for the Broadway theatre industry. Designed to introduce young people to the magic of live theatre and make Broadway accessible to a new generation of theatregoers, Kids’ Night on Broadway has welcomed young people to Broadway shows in New York and on tour across the U.S. Since the program was created in 1996 by the League and Theatre Development Fund.
Many national tours across the U.S. also offer Kids’ Night specials at various times throughout their seasons. Tickets for the KNOB week will be on sale starting in early 2013.